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What Is A Secondary Dimensions In Google Analytics


Understanding Secondary Dimensions in Google Analytics

In Google Analytics, a "secondary dimension" is a quantitative measurement that shows how a website or digital product performs. Metrics are expressed through numbers (number values, %, $, time) in a Google Analytics report. They show you what a user did on your site, expressed in numbers. For example, the most common metric in a GA report is the “users” metric, which is a count of the number of people who visit your site.

What is a Secondary Dimension?

A secondary dimension in Google Analytics is an attribute of your data that you can add to your reports to better understand your traffic. For example, you can add the dimension “Country” to see how much traffic your website receives from different countries.

How Does a Secondary Dimension Work?

The secondary dimension provides an additional level of sorting and/or aggregation in your report. Many report tables display a row for each possible combination of primary and secondary dimension values. For example, if you select "City" as the primary dimension and "User type" as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new users; Lima, returning users; Berlin, new users; Berlin, returning users.

How to Add a Secondary Dimension?

To add a secondary dimension to a table:

  1. Below the list of primary dimensions, click Secondary dimension.
  2. Browse the list of dimensions, or enter all or part of the dimension name in the search box.
  3. Click the dimension name.

I hope this helps! If you have any other questions, feel free to ask. 😊

References:

What is a Secondary Dimension in Google Analytics? | WolfPack Advising

What is a Secondary Dimension in Google Analytics? - AnalyticsLearn

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